Bold Care rolls out campaign Featuring Ranveer Singh
Bold Care, a leading sexual health and wellness brand, has unveiled their latest campaign, #TakeBoldCareOfHer, featuring Bollywood actor Ranveer Singh. The initiative aims to destigmatize discussions surrounding men’s sexual health. By normalizing these conversations, Bold Care seeks to revolutionize societal perceptions and emphasize that addressing men’s sexual health concerns is both prevalent and manageable. Through this campaign, Bold Care endeavors to promote awareness and provide solutions for common issues in men’s sexual health.
Moreover, the actor has assumed a role as a co-founder of Bold Care and has been actively collaborating with the company behind the scenes for over a year. Discussing the campaign, Rajat Jadhav, co-founder of Bold Care, remarked, “With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We’re here to help men overcome their sexual health issues by providing science-backed solutions.”
Bold Care Comedy Parody on Saas Bahu Drama
The campaign also featured internet personality Johnny Sins. The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It tackles the issue at hand, normalising it through sequences and presents a scientifically proven solution.
The campaign is written by Tanmay Bhat, Devaiah Bopanna and their team, directed by Ayappa KM. Tanmay and Ayappa. The brand film was produced by Earlyman Films.
“The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country,” Ranveer Singh, co-founder, Bold Care, added.
